stayjustintime.com
an nft pfp collection with an ar layer that keeps working after you buy it, plus the videos and brochure that launched it.
the pfp collectionan nft pfp collection for stayjustintime.com's web3 marketplace launch, with an ar layer that makes each pfp more than a picture: scan it and it unlocks mini games, animations, and links to private communities.
designed the pfps and the templates behind them, developed the ar experience and its content, and made the showcase videos and brochure for the launch.
the collection launched the company into web3. the templates are still used for new drops.
a summer internship project: an nft collection with an augmented-reality layer, and the marketing pieces to launch it. the idea i cared about most was giving the nfts a life after the sale. most pfps are a picture you own. these are a picture that keeps doing things.
four tiers of profile pictures in the stayjustintime style. each tier is a layered template, so new variations keep the same proportions and finish.
two after effects videos showing the collection and the ar in action, cut for instagram and facebook.
point your phone at a pfp and it becomes a portal: animations, small mini games, and links into private holder communities. the content can change over time, so the nft stays worth opening. built in meta spark for instagram and facebook.
an indesign brochure for print and screen: the collection, the tiers, and a plain introduction for people new to nfts.
- drawn in photoshop, one layered template per tier
- exported to marketplace specs
- meta spark, triggered by the pfp itself
- mini games, animations, community links
- content can be swapped after launch
- after effects, with reusable animation templates
- cut for instagram and facebook
- indesign, print and pdf
- same visual system as everything else
- put the company into the web3 marketplace
- gave buyers a reason to keep coming back to their nft
- left templates the company still uses for new collections